Come for rates, stay for services.
Donna, in Worcester, Massachusetts, has a couple of things in common with many other ALEC members: She came for the outstanding rates and wound up finding plenty of other reasons to stay.
Donna joined ALEC in 2002 out of the Abbott facility there, which later became an AbbVie site. ALEC had - and still has - an on-site ATM, which was very handy for her, and the credit union also offered the opportunity to open a direct-deposit savings account for sort of a rainy-day fund. The rates were the best she could find.
As her life evolved, her relationship with ALEC tightened, via multiple car loans, a Visa® account and a Health Savings Account, all through the credit union. As she had with her savings account, she investigated features and rates at competing institutions but quickly learned that, when it came to finding the best rates and service, there wasn't much competition at all.
What Donna found during her interactions with ALEC was that the benefit of doing business there amounted to a lot more than her financial well-being. Of course, she was saving money each step of the way, but she was quickly growing to appreciate that ALEC representatives were thorough and eager to help. She felt they were taking her hand and leading her through each process in a way other institutions simply don't match.
In fact, while arranging a car loan for her daughter, a rep went into impressive detail on auto-protection packages that were available to guard against any calamity that could arise. Both Donna and her daughter were grateful for the peace of mind derived from a plan tailored for that specific situation.
Donna has had memorable helpful encounters with other ALEC representatives involving other accounts, as well. For example, a business development rep solved some issues with a balance transfer to a new ALEC Visa® card. She was especially gratified to learn she had some higher-interest options available as funds built up in her Health Savings Account. She is now earning a higher rate, thanks to ALEC's caring, proactive staff. She has always felt that the process has worked to her benefit: She talked, staffers listened and she reaped the benefits.
So what started as a transaction based on convenience progresses through a number of layers, at last graduating to genuine member loyalty. Even in places, such as Worcester, where there is no physical branch, ALEC makes it easy to save time and money with such services as an on-site deposit box, online banking, mobile banking, mobile check deposits and shared branches...
There's a lot to like when you get to know ALEC.